5 Reasons to have a Web Site
1. Promote Your Business Brand or Identity
You can let people know who you are, where you are and what you do 24 hours a day and 7 days a week. By making information about your business available to millions of people through your Web site, you will be promoting who you are. The internet is an information highway that has no geographical limit.
2. Provide Product and Service Information
The internet will enhance your product and service awareness by providing customers with up-to-date information. Information is a powerful marketing tool and providing information to your customers on how they can benefit from your products and services can benefit your business. Your customers can also know instantly if the product they want is in stock, or when it will be available.
3. Broaden Your Customer Base
Use the internet to expand your business to a great number of potential customers locally, regionally and nationally. If customers see your Web site address, they are more likely to look at your Web site to learn more about your business before making a decision.
Over half a billion people worldwide now have Internet access according to new research from Nielsen-Netratings. As of 2002 there were 165.75 million people online in the United States. That’s almost 60% of the population.
4. Improve Customer Service/Valuable Customer Feedback
Customers expect service and answers. You can provide them with answers to frequently asked questions, diagrams, specifications, product updates, user manuals and other services that can help support your customer’s demands. It also allows you to gather information about your customers by providing online surveys and the ability to personalize information based on their preferences.
5. Cost Effectiveness
Your Web site is a low-cost advertising media when compared to the cost of traditional advertising methods such as direct mail, newspapers, magazine ads, radio and television. Many customers can visit your Web site and continuously use it without a recurring expense.