Tiger Rags
About the Client
Located in Auburn, Alabama, Tiger Rags is a leading merchant and manufacturer of officially licensed Auburn University apparel. Tiger Rags has become famous for their unique and wildly popular "Gameshirts".
Tiger Rags has always had a commitment to stay on the cutting edge of technology, which has placed them as a leader in the embracement of new technology. Tiger Rags was pioneering their Web site before most people and businesses of their size knew what the Internet was. They began their Web site in 1995 with an understanding of what the Internet could one day become.
Challenge
Tiger Rags has enlisted the help of Virticle Corp over the years to put them on the cutting edge of technology. Through Web site enhancements, infrastructure upgrades, and content creation.
Solution
Develop site architecture of the data arrangement on each page of the Web site, the data flow from one page to the next, and overall data organization of the Web site. Incorporate usability features to address cross browser functionality, visual impairment, site optimization for bandwidth, and handicapped enabled browsers. Manage an on-line shopping cart system with over 300 products, and a marketing email list of over 1500 addresses.
Benefit
Virticle Corp's expertise in information and user interface design, and strategy assessment capabilities aids in addressing and analyzing the user interaction of Tiger Rag's Web site. Through information gathering from Tiger Rags employees and current Web site users the development of a strategic plan will improve the users purchasing experience on their Web site.
By structuring complex content efficiently, it enhances the navigation experience of the user and increases click-through efficiency, making the Internet a more effective medium of communication.
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