Why Content Management
The growth of the Internet and the increased volume of Web pages are entering an age called "The Content Explosion." With the increased sophistication of Web-based tools, the purpose and production of Web sites will change over the next few years. In the beginning most Web sites were no more than an online brochure. Over time they have turned into complex applications designed to reach targeted users with specific needs. These applications have changed the way established organizations operate and forces them to focus on a new type of business called e-business.
Building Web sites has been a challenge for many organizations. There are two avenues organizations use to manage their Web site, either by using in-house resources or outsourcing. Growth, software proliferation, and huge volumes of new information make the traditional organizations challenged with the management of their Web site. Organizations need to work in "Internet time." To make their Web sites deliver real value, organizations are forced to spend a large amount of their time and resources on upgrading the content and business enabling applications on their Web sites.
Content Management Systems (CMSs) allow non-technical content contributors to submit content using tools such as Microsoft Office, a Web browser or wireless devices. An organization can focus on the creation and arrangement of content to their Web site and create an effective experience for a new customer or current customer. They do this by allowing the workflow of contributors to work together to deliver rich content and business applications to the Web. A Web site can become a content-rich application. Content is key to an effective user experience. The most successful organizations concentrate on creating a new model for their customer interaction on the Web. CMS solutions can streamline this process by moving content to the user while allowing it to be targeted to the needs of the user.
Remember any one, at any time can view your Web site throughout the world. What do you want them to see?
Virticle's content-driven e-business solutions provide a great value for your organization to reach a broad base of users and allows your organization to address marketing, selling, and support for your products and services. Deployed effectively, these applications are the key to developing and delivering content-rich Web applications from you to your end-user.
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